KKLIU Registration
Introduction
What is KKLIU?
The KKLIU (Kelulusan Kementerian Kesihatan Malaysia Untuk Iklan Ubat) application process in Malaysia involves submitting specific documents to the Ministry of Health for approval of advertisements related to medicines and healthcare products.
KKLIU Registration in Malaysia
Frequently Asked Questions
What types of product advertisements require approval from the Medicine Advertisements Board (MAB)?
Advertisements for registered supplements, Over-The-Counter (OTC) products, and traditional products must obtain approval from the MAB.
Is advertising of Group B Poisons to the public allowed?
Group B poisons are prescription medicines that must be prescribed by a registered medical practitioner following a consultation. These, along with Group C poisons (which do not require a prescription but must be supplied by qualified healthcare professionals), are regulated under the Poisons Act 1952. According to current Medicine Advertisements Board (MAB) policy, advertising of scheduled poisons listed in the First Schedule of the Poisons Act 1952 is generally not permitted, unless specifically exempted under subsection 2.5.2 of the Registered Medicinal Products Advertising Approval Guideline.
Can a medicine without a 'MAL' registration number be advertised in Malaysia?
No. Medicines without a MAL registration number are considered unregistered and are not permitted to be sold or advertised in Malaysia. The Medicine Advertisements Board (MAB) will not approve any advertisement applications for unregistered products.
Is MAB approval still required for advertising registered pharmaceutical products?
Yes, approval from the Medicine Advertisements Board (MAB) is still necessary, as product registration and advertising are separate processes. While registration—overseen by the Drug Control Authority (DCA)—ensures the product’s quality, safety, and efficacy, MAB regulates advertisements to protect consumers from misleading claims. All advertisements must comply with the Medicines (Advertisement and Sale) Act 1956 and its Regulations.
How can you verify if an advertisement has been approved by MAB?
Approved advertisements by the Medicine Advertisements Board (MAB) will carry an approval number (e.g., KKLIU xxxx/EXP 31.12.2025), which must be clearly displayed on every advertisement. If a pharmaceutical product or healthcare service advertisement lacks this number or appears unapproved, the public can file a complaint via SISPAA KKM at https://moh.spab.gov.my/.
How long does it take to obtain advertisement approval from MAB?
According to the client charter, MAB takes 5 working days to process advertisement approvals for formats other than websites, and 30 calendar days (including weekends and public holidays) for website advertisements.